Presents

November 2007

Featured Artist - Jewelry Designer

Jeri Lynn Endo

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by Shruti Dev

I strive for balance and harmony in my designs from the lessons learned and practiced."

Jeri Lynn Endo’s tryst with designing jewelry began nearly 4 years ago.  A broken bracelet that demanded three persistent attempts before it could be worn again initiated her into the world of designing and creating jewelry.  Her e-shop jewelry business is called Anuenue Gems & Jewels. “Anuenue” means rainbow in the Hawaiian language, she reveals.

Jeri lives on the Island of Oahu in Hawaii.  Her surroundings inspire her, she enthuses, “whether it’s the ever-changing colors in the skies; themes from Hawaiian songs or scenery; or a color composition from my garden, I enjoy the challenge of translating those images through the materials I use.”


Of other art influences on her style, Jeri shares, “Japanese brush painting (Sumi-e) and fresh flower arranging classes (Western and Ikebana) led to creating custom silk flower arrangements as a small business. I find the design aesthetic and color theory ring true in working with jewelry as well.”   She adds, “I strive for balance and harmony in my designs from the lessons learned and practiced.”

Jeri enjoys eating well, sleeping long, gardening on overcast days and sharing time in this environment with family and friends when she’s not making jewelry.

Jeri is always very particular about matching colors and blending textures.  She is passionate about using the right complimentary beads and says, “[I] will not complete a project until the perfect ones are found.”  She further adds, “Creating the perfect fashion and fit for an occasion is part of the overall design challenge.  I try to work in convertibility where it’s appropriate.”


She describes the beads she uses and the jewelry styles she creates as “eclectic.”  Jeri says, “My AGJ Signature Collection includes several pieces of lampwork in multi-strand designs.  I have a thing for 6/o seed beads, because they’re big enough for me to see!  They also come in so many different colors and finishes it allows me to draw out the nuanced colors of lampwork, really highlighting the focals’ depth and beauty. Used sparingly, Swarovski crystals or gemstones lend a touch more color, texture or flash.  I often add unique secondary items to add a bit of whimsy into the design theme.”

 

 


 

 

 

 

 


 



 

 

 

 

 

 
 

Jeri buys her lampworked focals and accent beads from bead shows.  She confides, “I save up for bead shows to find ‘The One Bead’ that is calling out to me on that day.”  She likes to use beads made by local artists.  Calvin Orr, Daniel Moe, Caroline Hannon, and Mike Ferro are some of  her  favorite artists.  She mentions, “I especially love the depth and detail of boro beads.  They seem to have an “organic’ feel to them that attracts me.”

Many online bead and jewelry forum friends influence Jeri’s work.  She shares, “I would not be designing jewelry now, or have setup my own business website, without their generous help and encouragement.”  Mostly self taught, Jeri would, however, like to take classes “where heat, flame or chemicals are involved.”

 

Regretting having bought inexpensive tools to begin with, Jeri says, “I think many of us make this decision, and come to find poor quality tools quite frustrating.  I also made the assumption that small hands needed small tools, but unless you’re smaller than an adult glove size small, short handled tools make you work harder for the same, or inferior, result.  Now I’d recommend buying the best quality you can afford, and try before you buy if at all possible.”
 

The creative outlet Jeri derives from making her pieces and the variety of forms and processes incorporated therein is what keeps her going.  “Designing something different from one to the next keeps my interest level high," says Jeri.  Her current favorite technique is the chain-maille with lampworked beads.  She says, “This is where I may need to shift my bead searches to smaller accent beads rather than the pendant focals I’m usually drawn to.”
 

On being asked to describe her favorite piece so far, Jeri says, “I call the piece, ‘Deep Space,’ (shown below) with a focal and accent beads by Valerie Logan of Gray Parrot Glass Studio, in Colorado.  I just can’t capture the depth these beads have in a photo, but in the focal there are these little spots, like windows, where gold flecks float within the clear glass encasement.  Even further into the interior there is a core of transparent cobalt blue that has a vivid glow in full spectrum lighting.  I’ve surrounded these amazing beads, which remind me of a trio of undiscovered planets, as though they’re passing through a ‘Milky Way’ of blue goldstone.  There are also amazonite rondelles to highlight the softer blue/greens in the lampwork.  Being simply strung, it can be worn casually with indigo jeans or dressed up with basic black.

Jeri currently sells her jewelry directly to people she knows, through referrals, or when people walk in and see her work in display cases.  On an average, her pieces range from $50 to $300.  “I’m also receiving a few website orders, while still in the early stages of promoting my website and developing “search engine optimization” so people can find me online,” she says.  She has also spent time refining the processes to make it safe and secure in both directions.     It was Jeri's family -owned business, which caters to teens and young adults, that exposed her jewelry to a niche market.  Jeri plans to diversify her stock and present it to different markets beyond Hawaii.   A

 

Please join us in the forum to congratulate Jeri, ask her questions, or just say hello!    Click here

Jeri is also our featured seller on the Auction Boutique, click here to view her offerings.

You can contact Jeri directly at:   AGJ@anuenuegems.com

www.anuenuegems.com

 

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